Business Strategy Analyst, Website Consultant, SEO Professional - Professional Resume Site of Daniel Ruyter

danielr@alphatreemarketing.com
407.376.4847

Builder of bridges, agile communicator and fervent business strategist, I am as diverse as the term “IT” itself. But I’m more than that, too. I very well may be the ideal mix of tech and talk, coming from a diverse background in information technology with roles leaning heavily on support and customer interaction. If you’re looking for a contributor to ‘bridge the gap’ between the technical and non-technical, then I may be a perfect fit.

I am always seeking new opportunities in IT with a focus on business analysis, business strategy, account management and all things e-commerce.

About Daniel

15+ years professional experience in IT, 5 in IT Mgmt	Solid background as a technical trainer, technical writer & courseware designer	ITIL Core Experience (v3) – Primarily Service Management & Service Operation
Intermediate experience in PL/SQL + MS SQL Server	Strong understanding of agile SDLC, Scrum & XP methodologies & roles	Excellent written & verbal communication skills
Working knowledge of PHP, CSS, HTML & Object-Oriented Languages (Java, VB, C#, .NET)	Proven history in enterprise-class web application development in various roles	Expert knowledge of TechSmith Camtasia application
Extensive functional & technical knowledge of CA Clarity PPM	Knowledge of Apple (iOS) Mac (OS X) & Windows (XP/7) environments	Working knowledge of Business Objects CMC, Crystal Reports
Expert knowledge in MS Office Suite of applications	Expert in Search Engine Optimization (SEO)	Ability to speak and understand German
Google Analytics, Google Webmaster Tools, Google PPC (Adwords), Google Adsense	Intermediate SQL+, SQL Developer & Toad	Extensive experience dealing directly with clients at all levels of the business.
Hands-on experience with wireframing tools like Axure, Balsamiq, etc.	Experience in documenting all phases of the SDLC from discovery to production to quality assurance.	A personality & entrepreneurial spirit to compliment my technical abilities.

Skills Profile

Co-Founder, Alpha Tree Marketing, Inc.		10/1/2011 - Present
Design, implement and manage start-up operations, business plan development and client acquisition. Design and maintain online presence and company identity including layout and all site content. Create, manage and report on client service contracts, tracking all work done and deliverable milestones. Manage IT projects of varying scopes, complexities and budgets.
Business Strategy Analyst, Lightmaker USA, Inc.		12/4/2012 - Present
Provide short and long term value to clients through strong insight, planning and engagement. Provide project definition and scope detail to ensure success for initial and on-going deliveries.   Provide in-house business intelligence strategy including but not limited to SEO, social media, business process analysis, website & traffic analytics and online user experience. Regularly engage with clients in sales, discovery, production and delivery phases to ensure successful project deliveries.
ScrumMaster + QA Lead, Lightmaker USA, Inc.		4/10/2012 - 12/4/12
Work with project managers, product owner, client representatives and developers to gain a thorough understanding of projects and communicate those requirements to other team members. Assisted in creation, maintenance and clarification of technical and functional specifications.   Supervise technical & functional quality assurance review of sites and products before launch. Supervise quality assurance team to ensure testing standards, coverage, and accuracy.   Supervise onshore + offshore quality assurance team to ensure testing standards, coverage, and accuracy.   Provide functional direction to development team in tandem with product owner. Assist development team in prioritization of tasks during each sprint. Provide motivation and accountability for efficiency and productivity for each developer. Participate and drive agile/Scrum methodologies, assisting development team in all aspects of the agile SDLC. Technologies used:  Browser testing automation tools such as Selenium (IDE + C#), JIRA, SharePoint and other collaboration tools.
Application Analyst/Administrator, Ellucian, Inc. (formerly SunGard Higher Education, Inc.)		3/1/2011 - 5/10/12
Manage in-house hosted solution responsible for all billable and non-billable project management, time tracking and reporting for over 2,500 users. Tier 3 technical & functional support for over 500 Project Managers tracking 2,000 active plans. Ad-hoc reporting for managers and executives using PL/SQL on Oracle 11. Liaised with vendor for all escalated issues and product patches and upgrades.
Training & QA Specialist, SunGard Higher Education, Inc.		8/17/2006 - 2/28/2011
Performed quality assurance planning, script writing, testing and defect tracking for a team of 7 developers of a .NET (2.0) application using agile development methodologies (Scrum). Created, delivered and maintained all training and documentation for the software to a user base of 1,000. Administered application and performed break-fix troubleshooting on client and server side issues.
Manager, Desktop & Technical Svcs, SunGard Higher Education, Inc.		3/22/2004 - 8/16/2006
Managed internal help desk support team responsible for desktop support of 1,500 users. Managed software contracts, licensing and user installs for all software vendors used on desktops corporate-wide. Performed tier 3 desktop support in a mixed environment of Windows and Mac for troubleshooting escalated hardware and software issues and for corporate executives.
Quality Assurance Engineer, Hyperion Solutions, Inc.		5/9/2000 - 12/31/2003
Created manual and automated test plan scripts for Java based client-server application. Performed team lead for application integration with other applications in the suite. Exclusively performed client-facing duties of requirements gathering, feedback solicitation and customer follow-up to ensure features and functionality were included and worked as designed and expected.
Director, Support Services, Simsol Software, Inc.		5/5/1998 - 5/8/2000
Performed supervisory duties of support department consisting of 8 telephone technical support representatives in a call center environment. Created and maintained all printed documentation for all software products produced by the company including much of the sales and marketing collateral. Authored and produced multimedia training videos, creating a new revenue stream for the company. Performed on-site and in-house basic user, power user and administrative user training for all software products offered by the company. Created & managed technical support department including interviewing, hiring, performance evaluations and departmental training.
Technical Support Representative, Simsol Software, Inc.		4/7/1997 - 5/5/1998
Performed telephone technical support for all software products produced by the company for a user base of 10,000. Only full-time, dedicated support representative until assuming Director, Support Services role.

Employment

University of Central Florida, Orlando, FL

Pursued Master’s Degree – Management Information Systems; 4.0 GPA

8/1/2009 - 5/1/2010

University of Central Florida, Orlando, FL

Awarded Bachelor’s Degree – Political Science & Business Admin; Dean’s List 3.9 GPA

8/1/1996 - 5/1/1998

South Florida Community College, Avon Park, FL

Awarded Associates Degree in Liberal Arts

8/1/1995 - 5/1/1996

Education

Founder & Editor, Memoirs of a Single Dad www.memoirsofasingledad.com A website offering articles and resources for single & divorced parents with a 50,000 per month readership base.		4/1/2010 - Current
Founder & Editor, Man-Made Reviews www.man-made-reviews.com A product and service review website, for guys, by guys.		8/10/2011 - Current
Founder & Editor, Late-Night Blogger www.latenightblogger.com A website dedicated to articles and tips on blogging, entrepreneurship, SEO and technology.		1/26/2012 - Current
Founder & Editor, The Blended Family Blog www.blendedfamilyblog.com Where his + hers = love. A website dedicated to co-parenting and blended family discussion.		4/16/2011 - Current
Founder & Editor, Online Dating Dummies www.onlinedatingdummies.com Silly online dating behavior, crazy online dating stories, dating rules, dating tips and more.		2/18/2011 - Current
Author, Memoirs of a Dating Dad A personal account of the struggles of recovering from divorce and dating as a single parent. Published in paperback and eBook formats.		Published 12/1/2011
Contributing Writer, Rebel Magazine www.rebelmagazine.com Freelance contributor to nationally distributed print men’s magazine.		3/1/2011 - 12/1/2012

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	Memoirs of a Single Dad – A WordPress-based website using a Press75.com theme including extensive PHP and CSS customizations. The vast majority (90%+) is written by me personally. The site is ranked for dozens of high-traffic keywords and realizes 20,000 organic search engine visits per month. Mobile version added for enhanced usability on small form-factor devices (iPhone, Android, etc).
	Late-Night Blogger – A WordPress-based website using a theme from ElegantThemes including extensive PHP and CSS customizations. Much of the content (75%) is written by me personally. The site is has a Google PageRank of PR2 with only organic link building and social sharing. Mobile version added for enhanced usability on small form-factor devices (iPhone, Android, etc).
	Blended Family Blog – A WordPress-based website using a theme from Elegant themes. PHP and CSS styling updates. Mobile version added for enhanced usability on small form-factor devices (iPhone, Android, etc).
	Alpha Tree Marketing – A StudioPress website based on the “Delicious” theme. The original theme design was by Vionet Graphics in PSD format and then converted a StudioPress theme into the final site with extensive PHP and CSS enhancements.
	Corazon Coffee Roasters – A WordPress-based eCommerce site that included full shopping cart functionality, PayPal integration and local SEO. I also did product photography for most of the products offered on the site.
	Farmers Insurance Racing – A custom WordPress site developed by Lightmaker USA. Performed business analyst + QA project roles.
	Man-Made Reviews – A WordPress-based review website using a theme from ElegantThemes including extensive PHP and CSS customizations. The site is has a Google PageRank of PR2 with only organic link building and social sharing. Mobile version added for enhanced usability on small form-factor devices (iPhone, Android, etc).
	LukeDonald.com – A fully custom WordPress site developed by Lightmaker USA. Performed business analyst + QA project roles.
	SizzorsSalon.com – Provided hyper-local SEO consultancy for an Orlando-area salon. Owner Nancy Marion’s website dropped out of search results, dramatically impacting her salon’s income. After SEO consulting, Sizzor’s Google Places and Facebook pages both are present in the top 10 for target keywords.
	DingBikes.com – Provided hyper-local SEO consultancy for an Orlando-area speciality bicycle and tricycle store. Also engaged in a website overhaul, creating new product category landing and product detail pages. This significant development and content effort was delivered on time and on budget.